Aisha Sequeira is A Woman Making it Happen

Welcome to our weekly edition of Women Making it Happen (#WomenMakingItHappen). Each Wednesday on the blog we’ll feature a woman entrepreneur who’s making it happen in the world of entrepreneurship! She's gonna share with us how she keeps it moving for her business venture(s). 

Today’s featured woman is Aisha Sequeira,  the owner of Bizzy B Hive; a new brand that helps business owners turn ideas into income.. We met Aisha through the networking group,  Freedom Hackers Mastermind, on Facebook.
We asked Aisha to share a bit about what keeps her pushing and striving to #MakeItHappen!!!
“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else. ~Sara Blakely 

  1. First, we’d like to thank you so much for being a featured guest on our blog. Tell us a little bit about your business ventures. Aisha Sequeira is a professional graphic designer, accidental inventor, and born entrepreneur. After successfully creating, manufacturing, and marketing cleaning tools for the cloth diaper industry, she now helps other women turn their incredible ideas into income with strategies that are productive, purposeful, and profitable. Her personal brand site, draws upon her experience that if a business isn’t busy, it’s probably not making money. She helps aspiring inventors become “shelf-ready” brands with her 3-part program Invent Income™.
  2. What propelled you to venture off into entrepreneurship?
    I’ve been a graphic designer for about 10 years with a Bachelors of Science degree from the Art Institute. I’ve done everything from signs, trade shows, agency advertising, to big box marketing.
    When I got tired of late nights working on corporate accounts, I got a new job at a risk management firm that represented high-consequence industries. I revamped the entire corporate branding and worked with the software development on front-end UI design for an algorithm app that was pitched to CVS. I thought I was an asset, but I was really an "expense."

    I was laid off in 2014 after a corporate restructure. Because I had an inkling the company was going down, I had started a cloth diaper business a year prior. I used cloth diapers to save money with my first son, and it got too gross to handle. So I developed tools that made cloth diapering more sanitary with less hassle. Good thing because my business took off a year into my lay-off.
  3. What are three important lessons you’ve learned since starting out in your business(es)? • Craft your story because people buy from people • Visibility doesn't show up at your doorstep • Start with imperfect action
  4. Have you faced any particular struggles being a woman owned business owner? My biggest struggle was hiding behind my company because I was an introvert. I didn't make the connections that my competitor was making.
    Because that particular industry is very small, and subsequently clique-based and gossip-filled, I couldn't make new relationships because they were already rooting for my competitor. It's annoying, but I'm implementing a strategy for fixing that problem. However I really love how collaborative and open the online digital community's a complete 180.
  5. Tell us a little bit about your support circle; who do you rely upon for support and guidance? I rely on my husband. He's doesn't believe in the "online work" thing, but he's always supported by ventures. I'm also in a few Facebook groups because sometimes your inner circle might be biased, and anonymous opinions can be insightful.
  6. What advice would you give other women seeking to delve into entrepreneurship? Don't sell your product. Sell your story. There isn't a division of B2C (business to customer) or B2B (business to business). It's all P2P (people to people). In order from someone to buy from you, they need to know, like, and trust you. So get out there. Stop hiding behind your logo. Share your story and connect.
  7. Supporting other women in business is part of our mantra so tell us how can we support your business ventures? I'm gathering a wait list for my subscription box service for female entrepreneurs at
    This box focuses on the whole person. You get self-care items (body), discover exclusive, expert business training from a featured guest (mind), and you get access to our online mastermind for support and accountability (heart) It's the necessary alignment that no one is talking about, but should because business 'burn-out' is real.
We hope you enjoyed the interview with our #WomenMakingItHappen Entrepreneur of the Week, Aisha Sequeira. Reach out to her and show her some support! Visit her Facebook Fan Page.

Your Bizzy B
If you know of a woman who’s pushing to #MakeItHappen in the world business, tag them with the hashtag #WomenMakingItHappen. We’d love to feature them in our weekly blog series. If you are interested in being a featured womanpreneur, visit this LINK to sign up!


  1. I can relate to Aisha in the sense that sometimes I hide behind my blog and don't work on building connections. Sometimes you drown yourself in your own work that you forget how important it is to connect with others and offer them support. Who knows, you might learn something from each other.

    Publisher | Motherhood Through My Eyes

  2. I love that she is making it happen, she is rocking it!

  3. Aisha sounds like someone I'd want to be my friend! I completely know where she's coming from when she talks about her husband not understanding the "online" thing.