Lauren Varlack is A Woman Making it Happen

Welcome to our weekly edition of Women Making it Happen (#WomenMakingItHappen). Every Monday, Wednesday and Friday we feature a woman entrepreneur who’s making it happen in the world of entrepreneurship! She's gonna share with us how she keeps it moving for her business venture(s). 

"I am a Woman Phenomenally. Phenomenal Woman, that's me." ―Maya Angelou

Today’s featured woman is  Lauren Varlack owner of Visionary Stationery, which offers branding and stationery design that caters to women entrepreneurs.

We asked Lauren to share a bit about what keeps her pushing and striving to #MakeItHappen!!

  1. First, we’d like to thank you so much for being a featured guest on our blog. Tell us a little bit about your business ventures. Thanks for allowing me to be a part of the awesome space of women that's making it happen in their life and business. My business is Visionary Stationery | lauren V designs and I help women entrepreneurs of color present themselves authentically in their brand with visually stimulating designs and strategies as well as stationery products that help them to propel them to success in life and business.
  2. What propelled you to venture off into entrepreneurship? I've always had a thing for being an entrepreneur. When I was very small, I always played shop where I used my chalkboard as the table and my toybox was my products. As I got older my intuition knew that I was meant to do something bigger for society even though I was teaching. After making some business cards and print material for loved ones, I thought I have something here good here something I love to do. I went full force with it obtaining my BFA in digital design while having my first son. Then, I went into web design for about 6 years, but after having my second son, I went into Post Partum Depression. I didn't want to do anything with my business anymore and felt myself falling in a sinking hole with no outlet. I realized that I needed to find myself again and my voice because I was loosing it in doing web design in a way that didn't feel good to me--money just to pay the bills. So I decided I wanted to change my outlook and started writing in journals and such but I didn't find anything that gave me the outlet I was looking for, so I figured why not create it myself. So I did and that helped to venture me into the stationery world and from there I saw how many women entrepreneurs was like me; not letting their true voice be heard.. blending into the darkness. So my mission was to change that using my knowledge in branding and my stationery products to help us become a beacon in business.  
  3. What are three important lessons you have learned since starting out in your business(es)? Three important lessons I've learned in starting is: 1. Don't Stop--keep going even though you figured that you fell off and will never gain momentum again.. you can and will. 2. There's no such thing as work-life balance. There will be some days that you have to be front and center for your business and other days where you can focus on life, family and friends. But there no such thing as a perfect balance in it. 3. There's no such thing as perfect. There's going to be something wrong that happens with business and failure, mistakes, hiccups, etc. is a great lesson to know what to do next time.  
  4. Have you faced any particular struggles being a woman owned business owner? As a woman in business, especially a woman of color, it takes much more tenacity to make a mark because it's almost like you have to prove your accumen. For others, especially for men, it's already taken that they are respected for their craft and if they said the moon is gold, then damn it the moon is gold or make a way to make it gold. LOL For a woman in business or just in professional life, we have to balance the social stigma of being strong but also 'demure' or lest I say 'subordinate' to a man. For example, a woman in business has to switch her hats in her own home where she should be comfortable. We have to go from full on business leader in our business then automatically switch to wife or mom once in the presence of our family. For a man, he's a man --business leader at his business and leader in his home.. no role switch for him. I think with more women becoming professional and in business, especially Black women, the roles are changing and forcing genders to confront gender stereotypes on issues like this.
  5. Tell us a little bit about your support circle; who do you rely upon for support and guidance? I first rely on God/The Source for my guidance through everything, My parents and loved ones are also my guiding force as well. Then when I need inspiration and direction for my business, I turn to my Facebook group , The Visionary Circle-- a group of ladies and a gent who inspire me to be the best I can be for them. And also so much insight and support from other FB business groups with awesome women entrepreneurs who are rocking it in the business.
  6. What advice would you give other women seeking to delve into entrepreneurship? For women thinking about going into entrepreneurship, I would say to stop thinking so much and do it. You ain't got the time nor the energy to put into planning and prodding over insignificant details such as how your going to get money for your website or logo design and little things like that. There are so many ways to start your business without using money at all, especially since the Web has changed things so much with access to so many people around the globe. So just get out there and fix things as you grow. It's not a sprint, it's a damn marathon -literally.
  7. Supporting other women in business is part of our mantra so tell us how can we support your business ventures? Thanks so much for allowing me the opportunity to be a voice on Women Making It Happen! The platform alone is a great way of helping me in my business ventures.
    However, I would love to offer my free Brand Flava Quiz which helps women entrepreneurs get an idea of how to communicate to their audience in their own special style. You can take the quiz at

We hope you enjoyed the interview with our #WomenMakingItHappen Monday Entrepreneur, Lauren Varlack. Reach out to her and show her some support!  
Visit her Facebook Fan Page.

If you know of a woman who’s pushing to #MakeItHappen in the world business, tag them with the hashtag #WomanMakeItHappen. We’d love to feature them in our weekly blog series. If you are interested in being a featured womanpreneur, visit this LINK to sign up!

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